This frozen yogurt shop was opened by three college buddies
who decided they would challenge all the franchises out there
and be the only locally owned small business in the
booming self-serve frozen yogurt field.
To have named it "CoolBliss" was pretty genius.
They steered away from using names of color and fruits
as a lot of the franchises are name in combination of the two,
and the name pretty much describes what kind of a business it is.
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