These labels were designed for a self-serve frozen yogurt chain located in Napa, CA.
This business had been opened for a while
when I took over some of the design duties,
and the owner was not satisfied with their existing designs.
The flavor labels in particular did not match the concept of the store,
being too dark and old-fashioned.
I went with more of a fluffy and bubbly design,
and instead of using photos of each flavor, I decided to illustrate them.
I will tell you it took a lot longer to go that route,
but I must admit, I am much satisfied with the end product.
Oh, yeah, and my client was very much pleased with them, too.
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Niagara Engraved, Existence Light
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Amerika, Existence Light
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Porky's, Existence Light
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Caffe Latte, Existence Light
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HandelGotDBol, Existence Light
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Gismonda, Existence Light
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Atman Bold, Existence Light
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French Script MT, Existence Light
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Festival Nights JL, Existence Light
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Kristen ITC, Existence Light
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Hobo BT, Existence Light
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MandarinD, Existence Light
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Bodoni BdCn BT, Existence Light
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AmericanUncD, Existence Light
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MD Gaesungche, Existence Light
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Matisse ITC, Existence Light
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Niagara Solid, Existence Light
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Aquaduct Warp, Existence Light
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Haettenschweiler, Existence Light
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GoudySans BlkIt BT, Existence Light
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Gigi, Existence Light
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OzHandicraft BT, Existence Light
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Quixley LET, Existence Light
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Orange LET, Existence Light
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PenStitching, Existence Light
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Myriad Web, Existence Light
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Pump Demi Bold LET, Existence Light
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Freehand575 BT, Existence Light
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Girls are Weird, Existence Light
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Frosty, Existence Light
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Glamourgirl, Existence Light
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GlooGun, Existence Light
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Souvenir Lt BT, Existence Light
